As many other sectors, ubiquitous internet connected devices have wrought revolutionary changes to the publishing. Suffice it to say that in 2000 consumption of some 75% of information was analogue, while in 2013 a scanty 2% of information did not go through a computer. A transformation that has opened the way to new forms of digital publishing, with experimentations and contaminations between different media types. In a constantly evolving scenario some publishers have confronted thi “digital big bang”, and are nor on the front line proposing the new “digital audience” ways to connect the old and the new ways of consuming content.
Loescher, a historical publisher founded in Turin in 1861 is one of these. As the Director General Marco Griffa explains «Since a few years we have been looking for ways to combine the experience of a publisher with a long tradition with the use of new technologies, enriching our offer with online tools and digital books». Now, with the new company website, we introduce an absolute first: a Web TV dedicated to the world of school. Through this channel we stream educational material: original documentaries, interviews, video lectures, a broad selection of videos in English, French, Spanish and German with subtitles: a true mine of information targeted to education. In the future the Web TV will also be used for training, and to host the videos of those winning Loescher’s prizes.
The web TV, visible at http://webtv.loescher.it is based on a platform that manages the entire content life cycle: ingestion, cataloguing, archiving, trading, publication and consumption of (audio, video, subtitles, images, PDF ecc.). The platform, a product of WimLabs, is highly customisable and lets assign responsibilities to users based on the publisher’s organisation. The web site is multilungual and provides advanced editing tools for optimal management of large content quantities, including publication for free, paid and subscription viewing.
